The look on his face says: “THIS. IS. MY. MOMENT!”

…or, as Jamie Ross (Scotland reporter for Buzzfeed News) tweeted: “Heartfelt congratulations to this guy who must have waited a lifetime for vegetables to become news.”

To save you a step that I know you’re already contemplating: Yes, there is such as thing as the British Leafy Salads Association…

…and there seems to be some kind of fruit and vegetable shortage in the UK at the moment:

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