The Guardian gave Legend, the new Tom Hardy film about the criminal duo of Reggie and Ronnie Kray (The Kray Twins), a two-star rating. The way that the film’s marketing team managed to hide this in plain sight in their poster is quite clever.
Even the journo who wrote the review made a note of it on Twitter:
Incredible way of making my two star review seem like I didn't hate the film pic.twitter.com/zvOyIxHQ3h
— Benjamin Lee (@benfraserlee) September 8, 2015
It helped that the film also received glowing reviews from many other news outlets, of course…