Meanwhile, in Japan… (or: Nothing Sells Candy Better Than Hot Girl-on-Girl Action)

Super typeface genius Ray Larabie lives in Japan and likes to keep people informed of the weirdness that they’re famous for. The latest thing is this commercial for candy featuring members of the all-girl idolsinger group AKB48 passing candy mouth-to-mouth. It airs during prime time and features a triple pun: “Chu” is the name of the product (“chew”), the Japanese onomatopoetic sound for a kiss, and a term for a promotional campaign.

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