The Question on Every iPhone 4S Buyer’s Mind

Photo of iPhone 4S: "But if it looks just like last year's iPhone, how will people know that I'm better than they are?"

This article also appears in Global Nerdy.

9 replies on “The Question on Every iPhone 4S Buyer’s Mind”

I was really surprised that they didn’t make *any* changes to the design. Thinner, thicker, different colours or *something*. Smartphones are like cars in the 50s – everyone needs the latest. They should have added tailfins.

Showing off your iPhone is kind of passe. I think the new prestige will be products with no visible changes, but lots of changes under the hood. That was a big part of the VW Beetle cult in the 60s. Apple stole Think Different from VW’s Think Small, why not make the changes inside, not outside?

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