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Exactitudes

Photo: 'Tattoo babe' from Exactitudes.

Photo: 'Tattoo babe' from Exactitudes.

Photo: 'Tattoo babe' from Exactitudes.

Photo: 'Tattoo babe' from Exactitudes.

Photo: 'Tattoo babe' from Exactitudes.

Photo: 'Tattoo babe' from Exactitudes.

Exactitudes is a photography project in which photographer Ari Versluis and stylist Ellie Uyttenbroek have documented the various styles of different social groups — gothgirls, sk8rs, suits, ravers and so on — by finding subjects who belong to the same subculture and taking photos of them in the exact same pose. The effect is pretty striking: you quickly discover that in one’s attempt to express their own individuality, one often ends up looking like a helluva lot of other people.

[Link found via Mighty Girl, who in turn had it pointed out to her by Heather “harrumph” Champ. Yes, I realize that I’m also conforming by linking to the same things that other people are linking to.]

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