I probably shouldn’t admit this, but this ad with a faux date of 1965 (it’s actually brand new) makes me proud to be a rye and whiskey drinker (although I prefer Crown Royal to Canadian Club).
Click to see the ad at full size.
Image courtesy of Miss Fipi Lele.
8 Comments
The fine print on the right side of the top pic says 2007. I’m guessing it is using 1965-ish images to make the point of the copy. Or the Jun 1965 is part of the feel of the upper picture (were old photos dated in that manner?) the same way one of the lower pics has a white border and another has rounded corners.
I could answer that guess by looking up the Canadian Club website to see if their web campaign currently has a similar feel… it doesn’t. But this is a new ad campaign.
http://biz.yahoo.com/bw/071023/20071023006168.html?.v=1
@Sean: D’oh! Serves me right for posting in a hurry. My image of the sixties and advertising has been warped by Mad Men!
Authentic old picture or no, this ad sure makes me want some whiskey.
And someone with a tie. XD
Old polaroids were indeed dated in that manner.
I like these! Quite clever and memorable.
I love this campaign. Crown is also my drink, but I will go out of my way to add CC to my liquor cabinet because I respect the strategy and the execution. It’s like the Old Spice work, only with more focus.
The pictures are, in fact, authentic pictures from decades gone by. They were collected by Canadian Club to use in the ad campaign.
The whiskey should be Jameson and the guy should be my friend Brett.
Hi guys, this is an idea I have for you to do as a poster for your Canadian club thing that your doing right now with the whole your dad used to do this and that , the picture is of my dad and his friends in Greece in the 1950’s I have the picture the picture is in great shape
but let me know if your interested in buying the image to promote your Canadian club, thank you for your time.
Manolis
but how do i e mail it to you
4 Trackbacks
[...] October, I posted an image of a Canadian Club ad whose design evoked the early 1960’s titled Your Mom Wasn’t Your Dad’s First. The ad used photos that had been Photoshopped to have that old “Kodachrome” look and [...]
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[...] link. These retro-ads from Canadian Club are cool, even if the whiskey is mediocre. My dad was a CC drinker. It was one of three items he had in the trunk (”boot” - UK) of his car his whole life. The other two items were a rifle and a shovel. I only ever saw him use the whiskey. I was well into my teens before I realized it probably wasn’t OK on a roadtrip to stop and mix a tall “CC & 7″ to “help deal with the traffic.” This entry was written by meat and posted on March 9, 2008 at 8:24 pm and filed under Journal. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. [...]
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