Update: Hey, BenQ’s yanked the site! Serves me right for not blogging it this weekend.
Here’s something that they fail to mention in university: cultural insensitivity isn’t the sole domain of mighty whitey. Check out the promo site that Taiwanese electronic manufacturer BenQ set up for their MusiQ MP3 player:

“What, too soon?” Screenshot of BenQ’s site for the MusiQ. Click to see it at full size.
The text translates as “Even if the world is destroyed to dust, I still believe in music.” That’s just silly.
The real problem is the background image. It’s been darkened and they’ve photoshopped some spotlights in, but that’s unmistakably the rubble of the World Trade Center in the background.
That’s about as appropriate as these ad concepts I whipped up…

