Click the photo to see the beer-guttiness at full size.
Thanks to George for the quip!

It’s the Santa that this harsh, Trumpian era needs.
Click the book cover to see it at full size.
The publisher’s notes for Performing Masculinity reads as follows:
This interdisciplinary study analyzes the ways in which signs of masculinity have been performed across a wide variety of contexts and genres – including literature, classical ballet, sports, rock music, films and computer games – from the early nineteenth century to the present day.
You can buy the book on the publisher’s site. I’m less surprised about the price (even the ebook version is $80!) than the fact that it’s available in a softcover edition. Such a book should be hardcover only!
Other observations:
In case you were wondering what gender performance is, here’s a good Quora post that sums it up nicely.