Weird ad of the day: “3-second cooking detonation velocity tempura shrimp”

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This ad for the Japanese telecom company NTT DoCoMo starts off like a cooking show, but it soon becomes clear that something’s a little odd. This is Japan, after all:

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We’ve got shrimp in tubes, flour in some kind of dispenser:

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Now we’re loading a tank with egg yolks:

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And the ever-so-necessary Big Red Button to start things with a bang:

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When I said “start things with a bang,” I was being literal:

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Here’s what happened from another angle:

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And here’s a step-by-step close-up. First, the shrimp are launched from the tubes with a big blast of compressed air…

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…and into the path of the flour, which is launched at precisely the right moment…

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…then the egg yolks…

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…can’t forget the panko

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…some heat to cook it…

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…and after all that, they rebound off the target and onto the plate:

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Apparently, all this was done to demonstrate the speed of their cellular LTE network. Now that you’ve seen the stills, go watch the video below!