I’ve talked about Caroline’s Kickstarter campaign before, and she’s so close to her goal that I think it’s worth mentioning again. She’s starting a blog called Taste Bluebook, and she needs a little funding to get it off the ground.
Is there anything Caroline hasn’t done? She went to Vanderbilt, where she did a double major with honours, joined the Peace Corps and volunteered in Niger and Madagascar, went into the publishing business in Austin and is now pursuing a JD-MBA in Denver. This sort of ambition means that she’s always figuring out how to match professional goals and personal life. “I’ll be damned if I can’t have my (homemade, of course) cake and eat it too”, she writes, and she’d like to help other professional women do the same.
Time to let Caroline do the talking:
I have long been a firm believer that you CAN have what you want, you can DO what you want, if you just make smart choices and are educated about the necessary skills. You can kill it at the office and throw a great dinner party. You can know how to fix that excel formula and know how to make jam. You can discuss hot-button legal issues and the basics of investing and this season’s fashion trends. You can pursue the path to partner and out-bake your (future) mother-in-law.
There are plenty of fashion blogs out there. There are plenty of finance blogs out there. There are plenty of DIY blogs out there. But the fashion blogs fail to provide much content that can be adopted by readers who work in conservative offices or favor sandals with their shorts instead of heels. The finance blogs can feel daunting and intimidating to dive into for those who just want to learn SOMETHING about investing. The DIY blogs are full of amazing projects, but those renting apartments can’t squeeze that cleverly converted palette garden on their patio, or take up knitting just to have that cute coffee cozy.
Taste Bluebook is the answer. It will offer a a little bit of everything for the young women who are interested in a little bit of everything. With posts ranging from style and cooking, to health and finance, Taste Bluebook will provide ideas and advice for tackling just about any project. The content will be as practical as it is entertaining.
Caroline is soooo close to her goal: she’s raised $820 out of $1000 (and yes, I chipped in), and as of this writing, there are 10 days left to go in her Kickstarter campaign. If you’d like to help Caroline create a useful resource for women who are “leaning in”, could you throw a little money — even five or ten bucks will help — her way?