Perhaps you’ve seen the photo above floating about the internet. It turns out that the billboard is real and that it’s not mere Photoshoppery. You’ll find it on I-35 near Wyoming, Minnesota.
If you really miss him, you can go catch his keynote at the National Grocers Association and Supermarket Synergy Showcase, which takes place February 9th through 12th at the Paris Hotel in Las Vegas.
Yes, the yoga mats are going to be used in Port-au-Prince’s overcrowded hospitals, but this sign found in San Francisco’s Marina area (if you’re ashamed of its yuppie/douchebag factor, you call it “Cow Hollow”) just seems so delightfully San Francisco. If you’ve ever lived there – I did, back during The Bubble — you know what I mean.
Before I Begin, Credit Where Credit is Due
On Saturday night, the Ginger Ninja and I were trying to catch a southbound subway train at College station. The train doors had closed just a half-second before we got to them. Suddenly, the conductor stuck his head out the window and said “C’mon in!” and opened the doors quickly for us. Thanks, dude!
I thought that this random act of kindness made by a TTC employee was worth highlighting before getting to the meat of this article.
The “Sleeping Collector” Photo
There’s a cold war between the TTC – that’s Toronto Transit Commission, our rapid-transit system and the third-most heavily used one in North America (New York City and Mexico City hold first and second place) – and its passengers. It all started with this photo of a sleeping collector that Jason Wieler snapped shortly after 9 p.m. on a Saturday night:
The photo was posted to TwitPic a couple of weeks ago (and has since been deleted) with the caption “Yup, love how my TTC dollars R being spent…”. It drew all sorts of attention on various social media outlets as well as in the traditional media. A new online forum, Trash Talk the TTC (an incendiary name, contrary to their stated intent of fostering constructive discussion) has since been created.
To add some fog to the storm of righteous indignation over TTC slacking just after a fare hike (as of January 1st, the adult fare is CDN$3.00), it turned out that the sleeping collector is a hero, having saved the life of a rider fifteen years ago.
Whether you consider this act to be “citizen journalism” or “being a busybody”, other people, inspired by the act and always at the ready with their cameras because they’re in just about every mobile phone, followed suit. Soon after, this photo appeared online:
Then came the deluge of reports from riders: drivers stopping an in-service vehicle to go on coffee break or get money from the ATM, and so on. It’s been a regular TTC shame-a-palooza ever since the “sleeping collector” photo, and since it’s a mayoral election year, it’s a sure bet that “What are you going to do about the TTC?” is going to be one of the big issues.
The Union and Management Respond
The first response on behalf of the TTC was made by Bob Kinnear, leader of the Amalgamated Transit Union Local 113. Bob worked his way into public demonology with a couple of strikes, including an illegal strike in 2006 and one in 2008, where they stopped working at midnight after a Friday night after giving the public a mere 90 minutes’ notice. In a statement about the sleeping collector, he shifted the blame to the customers:
Whatever the outcome of the enquiry, it is very discouraging that the picture taker and, apparently, other customers, made no attempt to determine if there was anything wrong with this TTC employee. A simple knock on the glass might have determined if the Collector was, in fact, asleep, or whether he was unconscious as a result of some medical problem. The reports that passengers were laughing at him as they passed by the booth makes this even more disturbing.
It’s this sort of blame-shifting from their organizers that makes people think that unions, while instrumental in creating many of the rights that we enjoy in the modern workplace, have slowly devolved into safe havens for the lazy and sub-par.
The PR nightmare grew so bad that Chief General Manager Gary Webster issued a strong memo to all TTC staff, which I present below in full:
Our Customers Deserve Better
February 6, 2010
I don’t know about you, but I am becoming increasingly tired of defending the reputation of the TTC; tired of explaining what is acceptable and what is not; and tired of stating the obvious: that much of the behaviour being reported is, indeed, unacceptable.
You have heard me say that I am proud of the TTC. I still am, but I am not proud of what we have been dealing with over the last several weeks.
Two weeks ago I said that the vast majority of TTC employees care about the organization and do a good job, but we can all do better. I asked everyone to respond well. Some of you did. Clearly, some of you did not.
We all have to accept responsibility for allowing the TTC to drift into a culture of unacceptable operating discipline. In other words, we have deemed it acceptable for some employees to not do all aspects of their jobs.
We have two choices. We can continue to react to issues, deal with individual employee problems, and hope that the rest of our employees get the message, behave themselves and not get caught doing something they should not be doing.
The other choice, and the one we are going to take, is a much broader approach. Expectations need to be clear, especially for frontline employees. And employees need to be held accountable for their poor performance.
We are in the customer service business, but some of the behaviour our customers have encountered recently would suggest otherwise. Our customers pay a fare and the City provides hundreds of millions of dollars every year to the TTC. This public transit agency belongs to the very people we serve.
As Chief General Manager, I am ultimately accountable to our customers. As employees, you – and you alone – are accountable for your actions. The culture of complacency and malaise that has seeped into our organization will end. I hold all of management responsible to make this happen. Reviews and plans are under way to address systemic issues regarding customer service, but real change starts with you.
Chief General Manager
The Mayor Doesn’t Respond
(Some) TTC Workers Respond
Here’s a recent screen shot of Amalgamated Transit Union Local 113’s Facebook page. It’s since been locked away, but thanks to Google’s cache, it’s been preserved. The latest post on the wall reads “Unite against the passengers, post the BS they give us.”:
There’s also a members-only Facebook page – Toronto Transit Operators Against Public Harassment — where TTC employees can share photos of riders behaving badly:
The Globe and Mail reports that in response to that stern rebuke from management, a member posted this message on that members-only Facebook page:"
Reminder to work to rule on Monday. Check out ATU site.
For those of you who don’t know what work-to-rule is, it’s a protest tactic where you do the bare minimum to meet your job description. The idea is to slow things down to a crawl.
I doubt that responding to complaints of half-assery with even more half-assery is going to win public support. Especially after last summer’s garbage strike, complete with obstructionist actions from picketers, which pretty much eliminated any public sympathy for public employee unions.
Weather permitting, I think I’ll be sticking to my bike for my runs downtown.
Next: Living in the panopticon!
You young’uns may have learned about typefaces and the difference between serif and sans serif from using the “font” settings on your computers, but I learned from using Letraset (and often, its budget-priced brother, Geotype). They were sheets of rub-down transfer lettering and clip art. The principle behind Letraset wasn’t all that different from temporary tattoos. The stuff went the way of the dodo once desktop publishing and laser, inkjet and dye sublimation printers caught on.
Graphic artist and typeface fancier Jessica Hische – who recently wrote the brilliant “The work you do while you procrastinate is the work you should be doing for the rest of your life” – posted this great graphic showing the evolution of her type taste from grade school to the present day. Click it to see it at full size. Oh, I remember my Helvetica Condensed Black Oblique phase…