Ideas to Steal from Silicon Valley and Seattle

Seattle Taps Its Inner Silicon Valley

Jenny Lam, Hillel Cooperman and Walter Smith of the software company Jackson Fish Market.
Jenny Lam, Hillel Cooperman and Walter Smith of the software company Jackson Fish Market.

Seattle Taps Its Inner Silicon Valley is a recent New York Times article that opens with a pretty dramatic statement that I hope we’ll someday say about this weblog’s home city, Toronto: “Many communities dream of becoming the next Silicon Valley. [Seattle] is actually doing it.”

The city has its share of big players: Microsoft has its headquarters the nearby suburb of Redmond as well as satellite offices in Seattle proper, Amazon is based there, Google has a research lab there and Nintendo’s American headquarters is also in the area. However, the real topic of interest — from both the article’s point of view as well as mine — is the city’s startup ecosystem. “More young companies are moving in downtown,” says the article, “near the art galleries and bookstores around Pioneer Square. Still others are spreading into the surrounding suburbs.” A number of these startups fall into interestingly-named categories:

  • The “Baby Bills”, startups formed by ex-Microsofties. The name comes (obviously) from Microsoft co-founder Bill gates and (less obviously for those of you who might be too young to remember) the “Baby Bells” that emerged from the breakup of AT&T.
  • The “Baby Jeffs”, startups created by former Amazon employees, named after Amazon’s Jeff Bezos.
  • The “Baby Sergeys”, startups run by former Googlers, named after Google’s Sergey Brin.

Silicon Valley got its start as the “Fairchildren” left Fairchild to form their own companies, whose employees moved between them or formed their own spin-off companies, creating the atmosphere of cross-pollination that turned the area into a high-tech Mecca. The same thing seems to be happening in Seattle, according to Walter Smith of Seattle software company Jackson Fish Market: “Seattle is like an adolescent version of Silicon Valley,” he says.

Just as Silicon Valley has Stanford, Seattle has University of Washington, which the article says is fostering the area’s entrepreneurial spirit in the same way. Another similarity is the area’s old industry: aerospace, which provided an earlier boom in the Seattle area, just as it did in the Valley. Now the entrepreneurs and venture capital are moving in, and there are social networks, support businesses and a business culture that views failure as a badge of honour, not shame.

How Green Was My Valley

McDonald’s on El Camino Real and totem pole at Pioneer Square
Scenes from the Valley’s El Camino Real (left) and Seattle’s Pioneer Square (right).

The New York Times article on Seattle inspired this response on Seattle-based Redfin’s corporate blog: How Green Was My Valley. Where the Times chose to focus on the similarities between the Valley and Seattle, How Green Was My Valley takes the opposite tack and focuses on the differences. some of which are:

  • Seattle has become unrecognizably wealthier in the past decade, yet is oddly unhappy about it. While Seattle has people who get nostalgic for the city’s good old days, the amnesiac Valley — most of whose denizens only came there for the tech gold rush — have neither the history there, nor any real connection to the place.
  • People live in Seattle because they love Seattle — the lifestyle and schools, the mountains and the lakes. Contrast this with the blog article’s author’s story about his first roomate: “My first roommate spent four years building a company in San Francisco without ever buying furniture. When his startup went bust, he packed for the trip home to Toronto the same day.”
  • The high cost of living keeps the Valley in a sort of post-adolescent collegiate state. A two-bedroom house in “Shallow Alto” (that was our nickname for it during the OpenCola days) will set you back $1.5 million, which prevents people from buying a suitable place for starting a family. “In Silicon Valley,” goes the author, “Seattle’s 28 year-old family man is still working his tail off for a hit.”
  • Stanford is the Valley’s “Hogwarts”. “…without Stanford the Valley would grow old and die,” says the author. “Native Seattleites hardly notice Seattle’s Stanfordlessness; Valley expats never get over it.”
  • Here’s something that reminded me of Paulina Borsook’s book Cyberselfish: In Seattle, “High-tech entrepreneurs are expected to be pillars of the business community…not, as Silicon Valley’s establishment likes to think of itself, pirates of the Caribbean.” Techies get involved in non-tech community organizations like the Rotary Club and seem to have a mindset connected to “a set of civic virtues bigger than any one company”.
  • Seattle has a sense of “helping out” that’s much harder to find in the Valley: “And it has nurtured a rookie CEO like me. A Seattle journalist e-mailed me while I was still loading the tiny U-Haul that brought me here. A VC who should have eaten my gizzard for breakfast invited me to his lake house for dinner. A startup CEO who offered money-raising advice over lunch diverted us from Quiznos to Carmines.”
  • The new-for-new’s sake ethos of the Valley isn’t so pervasive in Seattle. While techies in the Valley chase fashionable ideas, techies in Seattle have the freedom to work on less cool projects that work. Redfin itself is in the “uncool” business of real estate.
  • There’s a sense of dedication and loyalty in Seattle. While many of Google’s engineer’s are “plotting their next startup on the company dime,” “ten years on at Microsoft, engineers deep in Redmond’s rain forests are still writing the next version of Office.”
  • And finally, one similarity: both the Valley and Seattle have the weather as their selling point, for completely opposite reasons. Says Zillow’s Rich Barton of Seattle: “You work hard here because it’s gray. Then you go hiking or fishing or skiing.”

Toronto’s Challenge

Photo-collage of Toronto tech people
A whole mess of Toronto tech people. Can you identify them all?

Along with Leila Boujnane, David Crow, Jay Goldman and Greg Wilson, I help put together the DemoCamp gatherings here in Toronto. As part of this group, as well as a Toronto-based techie and a long-time resident of this city (since 1975!), I have an interest in making Toronto a great place to work, live and play, in both my geek and non-geek modes.

As I’ve written before, I think that Toronto is an underappreciated gem of a city and that a lot of the elements required to make Toronto a high-tech startup hub are in place. We’ve got:

  • A vibrant city,
  • with a strong creative class,
  • a healthy number of techies with a strong entrepreneurial bent,
  • interesting neighbourhoods with lots of character,
  • youth and liberalism,
  • a local culture with strong social networks,
  • a number of good universities in the area,
  • and the Accordion Guy!

Okay, maybe the last item in that list isn’t absolutely necessary, but it couldn’t hurt.

There are a number of hurdles that we need to clear, not the least of which are the timidity of local investors and the sense among a lot of people here that “making it” means getting a job in a big company, not starting your own. Perhaps it’s a symptom of the national character; after all, Canada was founded by people loyal to the British Empire, people who said “Hey! We like being a colony! Taxation without representation? Fine by us! So King George talks to trees…who doesn’t?!”

I’m glad that there are a lot of people in Toronto who are thinking about this sort of thing, and I look forward to talking with them, making plans and putting them into action. Over the next little while, I’m going to talk about what it would take to build up Toronto as a high-tech hub and a livable city. Watch this space!

Earlier Articles on Toronto as a Startup Hub

In case you missed them, here are some links to older articles of mine about what it would take to turn Toronto into a startup hub:

[This article was also posted to Global Nerdy.]

11 replies on “Ideas to Steal from Silicon Valley and Seattle”

This is a great blog post. I like your vision of Toronto and what you are doing to make it happen.

An open letter to Toronto’s technology community…

To the wonderful members of Toronto’s Technology Community, I have noticed a couple posts regarding Toronto’s state of becoming a technology hub. Joey Devilla made a good post about it, as well as David Crow. I thought I would share my 2 cents as I’…

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