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A Sign That Reflects Poorly on Their Work

According to this description in Toronto Life magazine (who are a reliable source of information for this sort of thing), the folks at Invitation House do excellent work, and they do it the old-fashioned way, eschewing computers for good old-fashioned letterpress.

Unfortunately, Invitation House is sending the wrong message with their sign, in which the letters are packed like typographic sardines:

Invitation House and their badly kerned sign
Photo courtesy of RoninKengo.

Here’s a closer look:

Invitation House’s badly kerned sign
Photo courtesy of RoninKengo.

Interestingly enough, Invitation House was a business spun off from a company called Kern Stationers. Kern is exactly what happened to their sign — overly so (the tracking is also a bit tight, in my opinion).

These guys should probably get a new sign made — they probably don’t want potential customers to get the impression that their wedding invitations willenduplookinglikethis.

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