Third: Chattering classes — people who stay informed and involved
Bottom: The rest of us — little power and interest, but they
vote governments in and out! “They are what blogs are for and about”
“You own personal computers, which means you are suspicious of the government, like me”
Don’t ignore layer 4: they’re the ones everyone is afraid of
The soccer mom vote in 1992 US elections / Canadian equivalent is “new Canadians” — watch out when they get angry!
More influential than big bananas, than bureaucrats, lobbyists and politicos put together
They are us — reach out and hold onto them
You (bloggers) are uniquely qualified to do that
Warren’s corporate media tips:
mainstream media will not be able to absorb blog culture
Mainstream media wired differently than us; different DNA
Failure, misery, disaster make their bells go off
Bloggers answer only to themselves
Bloggers have the last word
media have a different focus. Consider Roger Ailes orchestra pit story:
“If you have two guys on stage,” he said, “and one of the guys says ‘I
finally have a solution to the Middle East problem,’ and the other guy
falls into the orchestra pit, who do you think is going to be on the
Why should anybody care?
Most of the time, people don’t — not because they’re dumb, but because they’re busy.
Make readers care: make it interesting, you’ll get read
Be unique — deliver a message the opposition can’t
Hebrew National story: competing against Oscar Mayer with “We
answer to a higher authority” — something that Oscar Meyer couldn’t say
Be repetitive: simplicity, repetition, volume
Don’t let them change the channel on you!
Will cover how his blog, PressThink, decided to cover the convention
Wanted to try out blogging the DNC because it hadn’t been done before
PressThink tries to operate within a “newsy” way within its own domain
Story about who got credentialled
Instead of simplicity, repetition and volume, it’s complexity, depth and nuance (the opposite of Warren’s approach, BTW)
Jay’s approach: wants to limit the readership — it’s not for everybody, but it’s for a specific type of reader
“The very last thing I would assume about my audience is that they need something drilled into their heads.”
Interesting observation: media says that conventions are less and less relevant, yet they keep sending more people to cover it
Story about regimes of political convention coverage: see this entry in PressThink.
Another kind of coverage: inspiration from the past — Article on how Norman Mailer covered the 1960 convention for Esquire
“People have subscriptions to newspapers, people have relationships to the blogs they follow.”
Newsday’s reporting online had no links “because that’s the way they think”
Including links to the material you’re drawing from “is what any
responsible journalist should do” — that’s an advantage that weblogs
“The way you blog an event like this [the DNC] is that you participate in it.”
Story about Obama: Obama said he had a blog and met with the bloggers. He asked for tips. Rosen’s reply: “Write it yourself!“
Thought it was amazing that the DNC had a CEO — asked to interview him.
Convention: communication vehicle for party message. People get
news from different ways, hence they had different groups: bloggers,
TV, talk radio, etc.
Interview with Thomas Edsall: Bloggers are breaking up the groupthink
“The most serious journalists are serious about blogging.”
Chris Waddell: Does not believe in Kinsella’s “pyramid of
power” — 50% of America is disenfranchised. How do we re-enfranchise
them, via blogging?
Kinsella: Blogging — not sure the world changed with bloggers at the DNC, but I’m sure they changed
Rosen: Important to ask the questions about employees doing
weblogs. What are the consequences of individual authorship? Suggests
studying the most popular weblogs: what makes them good or effective?
“Start local” — make it real to people in your area.
Rosen: The very first weblog that a mainstream journalist that becomes a success will point the way for the others
Rosen: There is a “phony competition between mainstream
journalism and weblogs”. Suggests to journalists to learn from
webloggers — “Every skill that a journalist has is tapped by the
Kinsella: The “mainstreaming” of blogging may “denude” blogs of their essence, which is to say “up yours!”