Remember this great moment from the 1992 Presidential campaign with Dan Quayle?
Naturally, Quayle’s memoirs say that he was relying on cards provided by the school for the spelling of the word “potato”. They purportedly misspelled the word as “potatoe”, and while he had an inkling that something was amiss, he decided to trust the school’s incorrect written materials. (If this is true, it explains a helluva lot about the invasion of Iraq to capture those WMDs.)
The Romney campaign is dealing with a similar gaffe. The With Mitt app, which is still available in its uncorrected form as of this writing, lets you use your iPhone to take pictures with overlays bearing pro-Mitt Romney slogans such as “Day One, Job One”, “I’m with Mitt”, “Obama isn’t working” and so on. Normally, it would get buzz from Republican-leaning voters and the usual pro-Republican sites and the sorts of people who think FOX News is real, but thanks to a traitorous typo, it’s getting a lot of buzz in places where you’d normally see Mitt mocked (this blog included).
The problem is that one of the overlays — meant to say “A Better America” — actually says “A Better Amercia“. Here’s a self portrait I took with said overlay:
That’s right, Mitt’s app has the word America — quite possibly the most important word after “God” in any God-fearing American’s lexicon — misspelled. Had the Obama campaign done this with an app, you’d be hearing calls on FOX News right now for execution for treason.
Let this be a reminder to app developers: have someone double-check the spelling on the text and graphics of your apps! The developers behind the With Mitt app have their work cut out for them to fix their rep.
As Vanity Fair reports, the app is actually quite fun in spite of its association with Mitt Romney. The slogans are so easily subverted and will provide me tons of photographic fun, which I’ll share from time to time here on the Accordion Guy blog: