George W. Bush’s Face Rides Again!
Hot on the heels of simplyaudiobooks.ca’s billboard featuring a picture of George W. Bush beside the headline Don’t Read Enough?…

Photo by Hamish Grant.
…comes another ad disparaging the Shrub’s cognitive capabilities — Yale Shmale:
Where the Campaign Hits
Playing on Bush’s perceived mental midgetry — for which there is ample evidence — is like shooting fish in a barrel as far as the university-bound crowd goes.
“Graduating from an Ivy League university doesn’t necessarily mean you’re smart,” reads the copy on the site whose message is that going to a prestigious university is no guarantee that you’re going to come out as a brilliant person. And on that part, they’re right: despite having gone to the character-building Yale for his undergrad, he somehow ended up becoming a boozehound and cokehead. As for his much-vaunted degree from Harvard Business School, there’s the matter of investors in his businesses losing 55 cents for every dollar they invested in him; in fact, his businesses were so lossy that they made pretty good tax shelters. Bush’s major business success — the Arlington Ballpark, home of the Texas Rangers — was largely tax-subsidized.
Where the Campaign Misses

What diminishes the Yale Shmale site’s impact is the set of promotions at the bottom of the page. One is a contest for a Smart Car, the other is for a PlayStation Portable. It makes the place appear second- or third-rate, and given how much smaller the differential in tuitions between the least and most prestigious schools in Canada is, it seems cheap. A promo like this is suitable for a jeans store, not a university. I’m reminded of the college that Mallory, the dumb sister from the 1980s sitcom Family Ties went to; if you enrolled, you were entitled to a “nice thick juicy steak cooked just the way you like it.”
Come November 2008, Bush could make a decent living as a self-deprecating product pitchman. At least it’s an honest living.














