Mysterious Ads for “Obay”

by Joey deVilla on February 15, 2008

Weird ads for a product called “Obay” have been popping up all over Accordion City for the past week:

Ad for “Obay”: “My son had ideas of his own. Obay put a stop to that.”
Click the photo to see it on its Flickr page.

It’s obvious that the product doesn’t actually exist and that it’s some sort of viral marketing campaign. As for what the campaign is meant to promote, most people with whom I’ve spoken to about the ads think that it’s some kind of jab at parents who are following the disturbing trend of medicating their teenage kids out of normal teenage behaviour and into Stepford adolescence.

One person on the TorCamp mailing list wrote that a colleague doing consulting work for a nearby college says that it’s an ad campaign for Ontario colleges.

I suppose we’ll find out soon enough.

Ad for “Obay”: “My son used to have his own hopes and aspirations. Now he has mine. Thanks, Obay!”
Click the photo to see it on its source page.

Have you seen these ads?

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