Weird ad of the day: “3-second cooking detonation velocity tempura shrimp”

This ad for the Japanese telecom company NTT DoCoMo starts off like a cooking show, but it soon becomes clear that something’s a little odd. This is Japan, after all:

We’ve got shrimp in tubes, flour in some kind of dispenser:

Now we’re loading a tank with egg yolks:

And the ever-so-necessary Big Red Button to start things with a bang:

When I said “start things with a bang,” I was being literal:

Here’s what happened from another angle:

And here’s a step-by-step close-up. First, the shrimp are launched from the tubes with a big blast of compressed air…

…and into the path of the flour, which is launched at precisely the right moment…

…then the egg yolks…

…can’t forget the panko…

…some heat to cook it…

…and after all that, they rebound off the target and onto the plate:

Apparently, all this was done to demonstrate the speed of their cellular LTE network. Now that you’ve seen the stills, go watch the video below!