Never mind “one size fits all”; one size isn’t even one size anymore!

Have you noticed this trend on clothing size tags, where a US “large” is “extra large” to the rest of the world? I stumbled across the photo above last week and then saw the same thing in real life when I bought the shirt below during our first anniversary trip to Disney World:

Here’s a closer look at the size tag:

I almost fit into the size M shirt, which was pretty large for a “medium”. I could button it up, but I’m not going for the “Benedict Cumberbatch look”:

We may need to use smaller geographical divisions on clothing tags. Judging from the people I saw during my last visit, I’m “Ohio skinny”.