I noticed something strange on a sign on Bloor Street, just west of Avenue Road:


Note the services offered: “Imagineering”?

I read the sign: “Accupuncturist, cardiologist, dentist…imagineering? As in Disney ride engineer?” (Clearly Cory Doctorow has rubbed off on me.)

It turns out that Imagineering is also the name of a multimedia company. Ah well.

Joey deVilla

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