Categories: Uncategorized

Racially charged toy packaging

Found via AcidCow. Click to see the source.

The placement of the boxes doesn’t help. In case you were thinking that the labels were Photoshopped, allow me to show you the images from the Walmart.com pages for the two kiddie cars shown above. Here’s the SRT Viper

Image from Walmart.com. Click to see the source.

…and here’s the police cruiser

Image from Walmart.com. Click to see the source.

On the other hand, the Fisher-Price toy Escalade looks like the racial harmony kiddie car:

Image from Walmart.com. Click to see the source.

Joey deVilla

View Comments

  • Appreciate the need to be sensitive to racial profiles/stereotypes, but I think this is a bit oversensitive. Of course, the placement of the boxes doesn't help, but that's not Kid Trax's issue, that's WalMart's.

    It's actually odd that you take issue with this - is there something that bothers you about the black kid cruising in a nice car like the Viper?

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