If you’ve seen Burger King’s ads with their mascot and that creepy “King” mask, you know that they’re no stranger to weirdness. Combine that with Japan — the world’s leading exporter of pure, unadulterated WTF — and true weirdness is the result.
Burger chains with international reach often create local versions of their sandwiches. Burger King’s latest version is the Kuro Ninja burger — kuro is Japanese for black — which features a black bun created by mixing bamboo charcoal with the flour and “black ketchup”, a concoction of regular ketchup, garlic and squid ink. The burger also features a big hunk of bacon.
If the bacon in the promo photo above reminds you of someone sticking out their tongue, that’s intentional. The mascot for the burger is a ninja — the feared shadow warriors of legend and a lot of painfully bad Sho Kosugi movies from the ’80s — sticking out his tongue.
The marketing equation that Burger King seems to be following for the Kuro Ninja is as follows:
If any readers have tried a Kuro Ninja burger, let us know in the comments!
It’s Sunday, and it’s time for another “picdump!” Here are the memes, pictures, and cartoons…
It’s Sunday, and it’s time for another “picdump!” Here are 500+ memes, pictures, and cartoons…
Need context? The Star Trek: Deep Space Nine reference The news
“Bakery”, “road trip”, and “tradition” are often associated with certain geographies in literature and tourism…
The teaser image for this article in the British online newspaper The Independent about the U.S.S.…
It’s Sunday, and it’s time for another “picdump!” Here are the memes, pictures, and cartoons…