What happened when the production team at a local cable TV channel in Whitehorse was told “hey, you’ve got to make an ad promoting our broadcast of city council meetings…and try to make it look interesting”? They got creative and gave their promo a wonderfully over-the-top “based on the best-selling John Grisham novel” treatment using only stock footage and library music:
This is brilliant, and it’s an idea that local cable TV here in Toronto should borrow. We’ve got waaaay more interesting footage to work with, including this “never gets old” gem:
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That video currently has 4X more page views than the entire population of Whitehorse :) Genius!