While Maker’s Mark may have threatened to water down their bourbon (they’ve since backtracked on that idea), they haven’t been as stingy with their wax seals.
Here’s their Twitter response:
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Funny. A friend was telling me on Sunday that MM waxes every bottle by hand and I said that was a marketing fairy tale. Now I'm not so sure!
It's true! I saw it during a documentary, and for the real enthusiast you can dip your own: http://www.youtube.com/watch?v=zC-ZKQFqyHo
It's true. You can even watch it happen on the tour:
http://www.flickr.com/photos/chetman/7665132488/in/set-72157630795558288