Pink Ribbons, Inc.

In light of the recent controversy over the Susan G. Komen charity and its decision to cut breast-screening grants to Planned Parenthood and their recently revised and difficult-to-believe new explanation for said cuts, the impending release of the NFB documentary Pink Ribbons, Inc. couldn’t be better timed. The video above is the trailer for the film.

Here’s the description:

“We used to march in the streets; now we run for a cure.” Barbara Ehrenreich, author and social critic.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?

PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has been hijacked by a shiny, pink story of success.

The film recently celebrated its World Premiere at TIFF, where it was named one of the TOP 10 Films. It opens in Canadian theatres on February 3, 2012.

Related to this topic: the folks at someecards have done it again with a topical greeting card: