You See Low-Grade Beer, I See a Hipster Marketing Opportunity!

The design of the “Price Chopper” logo on this can of beer suggests that this photo is from the 1980s. If Price Chopper were to revive this brand in a spirit that combines the graphic and branding sensibilities of Pepsi Throwback and Mountain Dew Throwback with the sense of irony that gave Pabst Blue Ribbon its comeback, they could seize the beer-drinking hipster market.