In case your math isn’t up to scratch, an increase of 200% means putting three bars in each pack.
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Unless they had 2/3 of a bar to begin with.
Joey, Joey, Joey ... you're not using a sufficiently large value of "2".
What if the original bars tasted like cardboard and the first 100% was the improved flavor of their existing product? Maybe?
Maybe they are just hoping we are dumb and don't know Math.
The way I read it is that:
Without bar = 0% delicious
With one bar = 100% more delicious
With two bars = 200% increase in deliciousness from 0%
It's interpretation math.