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“Snowmageddon?” Seriously?


The houses on Gothic Avenue this morning.
Click the photo to see it at a larger size.

Yes, Accordion City is going to face two consecutive large snowstorms this weekend – the one that’s been happening all morning and another one on Sunday – but to call it “Snowmageddon” is the sort of thing that only a wuss who didn’t make the cut for Dalhousie University’s Quidditch Club would do.

It’s one thing for local TV news to use the term “Snowmageddon”, and I was quite surprised that the National Post – a paper whose origins are in the rugged Canadian West – would play along, but for Environment Canada to join in the hype game is pretty sad. They released a bulletin that contained the phrase “Could this be snow-mageddon?”

(Perhaps not as bad, but still annoying, was the innumerate statement made by an Environment Canada meterologist in this article about Wednesday’s, today’s and Sundays storms: “Things come in threes,” he said. Dude, if you wait long enough, things always come in threes.)

I’m with Torontoist on this one:

It looks like Environment Canada has come to its collective senses; the term (and explanation of its use) is missing from the current version of the statement. In other news, two storms are expected to bring some wind and snow—perhaps even a lot of snow—to Toronto and much of southern Ontario tomorrow and Sunday. You may have trouble driving, the TTC may be a little slow, and your neighbour probably won’t plough his walk. Snow-mageddon? Sounds more like plain old winter to us.

Besides, it looks like a Christmas card out there!

Joey deVilla

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