Seinfeld/Gates Microsoft Ad: Who are the Ad Wizards Who Came Up With This One?

[This article was also posted at Global Nerdy.]

At last, the first Microsoft commercial featuring Jerry Seinfeld and Bill Gates! Its humor follows the Seinfeld formula with one difference: Jerry plays the Kramer-esque role while Bill plays the “Seinfeld” part.

The ad runs for 1 minute and 30 seconds, the first minute of which is devoted to Jerry helping Bill shop for discount shoes. Microsoft or what they promise for the future isn’t mentioned until the 1:02 mark, and the big revelation is that they’re going to make computers moist and chewy like cake. The commercial ends with Bill shaking the junk in his trunk, followed by three cards: “The Future”, “Delicious”, and finally the Windows logo.

My guess is that the purpose of this commercial is to set the tone and flavor of the Gates/Seinfeld relationship for the ones to follow, which presumably will have a little more substance.