FacebookCamp Toronto 2: Tuesday, October 9th

The second FacebookCamp Toronto — a gathering for local techies interested in developing Facebook applications — takes place next Tuesday, October 9th, at the MaRS Centre (101 College Street, a stone’s throw from Queen’s park subway station). I was at the first FaceBookCamp Toronto, and if you’d like to see my notes, they’re here.

Speakers will include:

• Ami Vora (Corporate Communications, Developer PR) from Facebook Inc., flying in from Palo Alto
• Janice Diner (Creative Director) and Michael Scissons (Director of National Sales) from Segal Communications
• Geoffrey B. Roche (President) from Lowe Roche

The last FacebookCamp was quite tech-heavy — the one, while still aimed at developing applications, will be more focused on the business, marketing, branding and promotional aspects. Here’s the schedule:

• 6:00 – Social/Mingling
• 6:30 – Intro – update from last FBCT (Roy Pereira / Colin Smillie /Andrew Cherwenka)
• 6:35 – High level presentation on platform and best-practices (Ami Vora – Facebook Inc.)
• 6:55 – Building an Application for a Brand (Michael Scissons & Janice Diner – Segal Communications)
• 7:15 – How Many ways can you Market your Application Inside Facebook? (Roy Pereira)
• 7:30 – Top Applications and Why They Work (Jesse Hirsh)
• 7:45 – Monetizing your Facebook Application (Greg Thomson)
• 8:00 – Secrets of PayPal interface used by Gift Cards Facebook Application (Steve Pritchard)
• 8:15 – Demos: 5 minutes each ( 3 Slots )
  • Demo #1 – Dogbook / Catbook (Geoffrey B. Roche)
  • Demo #2 – WishList (Bogdan Arsenie)
  • Demo #3 – DreamBook (Phil Tucker)

For more information, consult the event’s Facebook page or its wiki page. See you there!