Insane Clown Posse (or, Cracking Wise About the News Corp./NBC UIniversal Online Video Partnership)

If you haven’t been following the tech news in the past 24 hours, you might not be aware of News Corporation and NBC Universal’s joint project to create a “YouTube killer” online video service where they will showcase their programming. The announcement seems like so much bluster and so little substance, especially when they haven’t even given the project a name — not an interim code name. The word on the ‘net is that Google has their own internal codename for the joint venture: “Clown Co.”.

The other tech sites are a bit too high-minded and not pop culture-savvy enough to crack wise about the name “Clown Co.”, but over at Global Nerdy (a tech news blog that I share with my good buddy George), we’re willing to go where they fear to tread. That, and we were just dying to use a reference to the band “Insane Clown Posse”:

(Hey! Other tech new sites! Feel free to use this image — just credit “Global Nerdy”.)

We’ll be commenting all day on Clown Co. over at Global Nerdy. So far, here are our posts on the topic:

• Quick, send in the clowns*
• Arrington Lists Clown Co.’s Red Flags