Would you like your coffin supersized?

I’m just going to let the article do the talking:

When Keith and Julane Davis started Goliath Casket in the late 1980’s, they sold just one triple-wide each year. But times, along with waistlines, have changed; the Davises now ship four or five triple-wide models a month, and sales at the company have been increasing around 20 percent annually. The Davises say they base their design specifications not on demographic studies so much as on simple observations of the world around them.

“It’s just going to local restaurants or walking in a normal Wal-Mart,” Mrs. Davis said. “People are getting wider and they’re getting thicker.”

Like the airline industry, which was warned in May that passengers were heavier than they used to be, and was asked to adjust weight estimates accordingly, the funeral industry is retooling to make room for ever-larger Americans. The Centers for Disease Control and Prevention estimates that 20 percent of American adults are obese, up from 12.5 percent in 1991. Of those 70 and older — the demographic that most interests the funeral industry — 17 percent are obese. Despite the numbers, nearly every aspect of the funeral industry, from the size of coffins to vaults, graves, hearses and even the standardized scoop on the front-end loaders that cemeteries use for grave-digging (it is called a “grave bucket”) is based on outdated estimates about individual size.

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Atkins Center. Ask me, ask Cory Doctorow, ask Doc Searls, it works. But as I said in an earlier posting, just pick a diet that works for you, and stick to it like glue.