You might think that advertising a mortuary requires a delicate touch, but so do most morticians. Hence their ads all look the same: the understated design, the euphemism-laden ad copy, and a paucity of scantily clad models.
Every industry has its mavericks, and in the mortuary business, Funeraria Lopez is one. Their television ad eschews the traditional classical music piece with the word “Requiem” in its title; instead, it gets into the holiday spirit with a jaunty easy-listening instrumental version of Silent Night. Having the proprietor in a Santa suit and his sexy assistant in Santa-themed bikinis was a clever touch, but the piece de resistance is the bit where the camera pans over a sexy Santa-ette in a coffin, starting from her feet and working upward. Just when you’re about to ask God how he could take away such a fine-lookin’ lady, she opens her eyes and gives the camera a thumbs-up, subverting your expectations in a twist the way M. Night Shyamalan used to. Genius!