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Shelf placement is the art of stocking related products on store shelves in such a way that sales are increased. Often this means placing complementary products close to each other, and so far, the Fifty Shades of Grey / Duracell batteries placement is my favourite.
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This has become a talking point on the Fifty Shades of Grey topic thread on tvtropes.org
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-came from TV Tropes-
I read this as an extremely subtle stealth pun.