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“Praise Allah”: A Hard Spice to Sell These Days

Old print ad: "Everyone's a chef when they use Praise Allah - 'A treat for meat that's hard to beat'"

Once upon a time, the Arab world occupied a very different place in pop culture: a place of exotic locations (see Lawrence of Arabia, The Man Who Knew Too Much), décor (I Dream of Jeannie, a couple of Star Trek episodes) and as you can see from the ad above, tastes. I don’t think it would sell these days for the dual but diametrically opposed reasons of political correctness and xenophobia.

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