I saw these posters for Algoma University yesterday:
There’s always been an implicit promise of freedom in going away to university, but this is the first time I can recall where it’s been used as an actual selling point.
I don’t think that this campaign is a good idea. Algoma’s got some things going for it – as a techie, I’m aware of their $6 million technology wing and game development courses. I think that any good qualities that Algoma may have are tarnished by these ads’ “Live the dream — No curfews! Dress like a skank!” message. In trying to hit 18 or 19 year-olds yearning to break free from their parents where they live, they’re cheapening the school’s image and the value of an Algoma degree.
What do you think?