HoHOTo is the second edition of the HoHoTO (pronounced “Ho Ho Tee Oh”) party, which was a charity event that took place close to Christmas (hence the “Ho Ho”) and was very quickly organized after a few people had a little discussion on Twitter. No giant planning committees, no long meetings in windowless boardrooms over bad coffee and stale donuts, no big media marketing campaigns – just a group of dedicated volunteers and community leaders, a modicum of social media savvy, some fast-moving sponsors (including my employer, Microsoft Canada) and a club willing to let use their space on short notice.
Although it’s nowhere near Christmas, the event’s name has a lot of goodwill and the website already exists, so why not simply change the capitalization and pronunciation? And thus HoHOTo (pronounced “Ho HOT Oh”) came into being.
One again, it was organized largely by that chunk of the local creative class comprising both techies and marketing types. The event was a double success in raising over CAD$10,000 for the Daily Bread Food Bank and being a great evening out as well.
I saw camera flashes galore at HoHOTo, and a number of those flashes ended up as pictures on Flickr.