In case anyone’s interested, there’s a (really old) post on my blog that gives a few tips about prepping for and handling yourself in media interviews. I’ve tweaked and tuned this set of key tips over the years, but the core principles are still sound, IMHO.

Of course, I’ve also updated the training in the last couple of years to include advice on dealing with non-traditional media (handling yourself in ye olde blogosphere and such like). Social Media Training has many overlaps with the old skool stuff, but there are a lot of tricky new wrinkles too. I wish some of the people who pitch me looking for links from my blog would take some of this training, but then I guess they’d be less entertainingly clueless if they did.