Unfortunate Ad Placement

by Joey deVilla on September 30, 2008

Oh, snap:

Two ads on facing pages of a magazine -- the first's headline is "My sister accidentally killed herself", and the second's is "Oops."

The ad on the left is a skin cancer ad, which reminded me of a term I’d only recently encountered: the “sun scare industry”. It was a term used in a news release by the Indoor Tanning Association (yeah, I went “Really?” too) that saluted Sarah Palin for putting a tanning bed in the Alaska governor’s mansion. The last line of the release quotes Dan Humiston, President of the Indoor Tanning Association and it’s a real gem:

“Kudos to Governor Palin for standing up to dermatologists and other members of the sun scare industry who are trying to frighten Americans away from UV light.”

Those pesky busybody skin doctors! No wonder dermatologist is synonymous with buzzkill.

{ 4 comments… read them below or add one }

Maria September 30, 2008 at 2:41 pm

This time you made me laugh out loud and people at work are thinking I’m crazy or something… oh wait a minute, they already thought I was crazy.

Jim September 30, 2008 at 11:14 pm

Visit http://www.sunlightscam.com/

Facts trump opinion.

Jim.

Joey deVilla September 30, 2008 at 11:24 pm

Jim: I’ve already linked to your industry’s astroturfing site in the article, dude!

Thomas October 1, 2008 at 9:06 am

I kind of like this sun scare thing. I’m a skydiver and whenever people used to chastise me for something that is so dangerous I would point out that it’s statistically safer than going fishing.

Now, thanks to the sun scare industrial complex, I can say that skydiving is safer than going outside.

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