Comments on: “1965″ Canadian Club Ad: “Your Mom Wasn’t Your Dad’s First”

By: Daryl Collison

Daryl Collison — Wed, 30 Jul 2008 02:20:48 +0000

There was nothing like Friday night. Dad would get paid and head down to the local watering hole. Him and his buddies would drink for hours and you could here the laughter as his best bud, our neighbor, dropped him off. I can still smell the CC. I can hear the sounds of breaking dishes, and my mother being thrown around the living room. NOTHING is like the smell of CC on a man. I remember the time he came into my room and shook me repeatedly after his Friday night outing. He only did it once as the next time he came in after imbibing on CC I hit him in the head with a tennis racket. Yes, CC has given me memories of my dad that I will never forget.

By: Theories About Lost: First in a Series « biggest mirror

Theories About Lost: First in a Series « biggest mirror — Wed, 09 Jul 2008 23:36:47 +0000

[...] One of the oldest tropes in marketing (the discipline in which both of my parents work, and in which they’ve taught me the basics) is this line: “If you can’t fix it, feature it.” This basically means that if there’s something so inextricably attached to your product (or TV show) that you can’t unlink the two, it’s better just to call it out upfront. For example, when Oldsmobile set out to rebrand itself in the 90’s, it had to deal with the perception that it made cars for old people. So they featured this flaw in their ads by immediately disarming that argument: their motto became “Not Your Father’s Oldsmobile.” (This same trope was recently done even more awesomely in a series of ads for Canadian Club.) [...]

By: » More “Canadian Club” Ads » The Adventures of Accordion Guy in the 21st Century : Joey deVilla’s Personal Blog

Wed, 16 Apr 2008 16:13:14 +0000

[...] Right Your Dad Drank It” Canadian Club ads in the same spirit as the ones I covered earlier (here and here). Both these posters were on the boarded-up windows of the as-yet-unpurchased former [...]

By: meatpixel » Vintage Canadian Club Ads

meatpixel » Vintage Canadian Club Ads — Mon, 10 Mar 2008 01:25:07 +0000

[...] link. These retro-ads from Canadian Club are cool, even if the whiskey is mediocre. My dad was a CC drinker. It was one of three items he had in the trunk (”boot” - UK) of his car his whole life. The other two items were a rifle and a shovel. I only ever saw him use the whiskey. I was well into my teens before I realized it probably wasn’t OK on a roadtrip to stop and mix a tall “CC & 7″ to “help deal with the traffic.” This entry was written by meat and posted on March 9, 2008 at 8:24 pm and filed under Journal. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. [...]

By: Who Says There Was No Sex In Ads Back in the Day? | Sexvertising

Who Says There Was No Sex In Ads Back in the Day? | Sexvertising — Thu, 31 Jan 2008 12:48:03 +0000

[...] via [...]

By: manolis

manolis — Thu, 10 Jan 2008 02:54:37 +0000

Hi guys, this is an idea I have for you to do as a poster for your Canadian club thing that your doing right now with the whole your dad used to do this and that , the picture is of my dad and his friends in Greece in the 1950’s I have the picture the picture is in great shape
but let me know if your interested in buying the image to promote your Canadian club, thank you for your time.
Manolis

but how do i e mail it to you

By: » Another Old-School-Style Canadian Club Ad: “Your Dad Was Not a Metrosexual” » The Adventures of Accordion Guy in the 21st Century

Sun, 30 Dec 2007 16:49:04 +0000

[...] October, I posted an image of a Canadian Club ad whose design evoked the early 1960’s titled Your Mom Wasn’t Your Dad’s First. The ad used photos that had been Photoshopped to have that old “Kodachrome” look and [...]

By: A. Morgan

A. Morgan — Fri, 14 Dec 2007 19:52:12 +0000

The whiskey should be Jameson and the guy should be my friend Brett.

By: Ryan

Ryan — Mon, 03 Dec 2007 20:52:52 +0000

The pictures are, in fact, authentic pictures from decades gone by. They were collected by Canadian Club to use in the ad campaign.

By: Jimmy

Jimmy — Tue, 27 Nov 2007 01:59:31 +0000

I love this campaign. Crown is also my drink, but I will go out of my way to add CC to my liquor cabinet because I respect the strategy and the execution. It’s like the Old Spice work, only with more focus.

By: Susan Clarke

Susan Clarke — Thu, 25 Oct 2007 12:44:41 +0000

Old polaroids were indeed dated in that manner.

I like these! Quite clever and memorable.

By: Nancy

Nancy — Thu, 25 Oct 2007 05:35:13 +0000

Authentic old picture or no, this ad sure makes me want some whiskey.

And someone with a tie. XD

By: Joey deVilla

Joey deVilla — Wed, 24 Oct 2007 20:22:05 +0000

@Sean: D'oh! Serves me right for posting in a hurry. My image of the sixties and advertising has been warped by Mad Men!

By: Sean

Sean — Wed, 24 Oct 2007 18:46:54 +0000

The fine print on the right side of the top pic says 2007. I’m guessing it is using 1965-ish images to make the point of the copy. Or the Jun 1965 is part of the feel of the upper picture (were old photos dated in that manner?) the same way one of the lower pics has a white border and another has rounded corners.

I could answer that guess by looking up the Canadian Club website to see if their web campaign currently has a similar feel… it doesn’t. But this is a new ad campaign.
http://biz.yahoo.com/bw/071023/20071023006168.html?.v=1