I like the simple, playful design of these new posters for the Toronto Humane Society:
Click the image to see the article about these posters.
There’s more on these posters at The Fruits of Imagination, the blog of the Leo Burnett agency’s Toronto branch.
6 Comments
Hey Joey - Thanks for the shout-out. Glad you enjoyed the campaign. The response has been really positive so far.
J
I suppose it’s intended to be zeitgeisty, but it seems juvenile or anime/Twitterish. Or the descendant of those mutant alternapuppets that Sonic Youth was hot for in the ’90s.
Straight guys are simply not gonna respond to these, except with revulsion.
@Joe Clark: I dunno — only women make me all chubby in the pants, and I really dig these posters.
Straight men, what do you think?
I think these are great and last time I checked I was straight, but I am a little biased…
You know what’s funnier? The Kentucky Humane Society’s ads for its spay/neuter campaign. You have to see them, they’re priceless.
http://www.cre8.com/index.php?option=com_content&task=view&id=48&Itemid=63
I have to say I’m a bit biased the other way. Although the design is very playful and cute, I don’t find it’s giving me the same kind of emotional response when looking at a picture of a cat or dog. For example, if you replace all the photos on Icanhascheeburgers with drawings of cats and dogs and keep the captions, it simply is not going to be the same.