Toronto Humane Society’s New Posters

by Joey deVilla on June 22, 2007

I like the simple, playful design of these new posters for the Toronto Humane Society:

Leo Burnett’s new poster designs for the Toronto Human Society
Click the image to see the article about these posters.

There’s more on these posters at The Fruits of Imagination
, the blog of the Leo Burnett agency’s Toronto branch.

{ 6 comments… read them below or add one }

Jason Oke June 22, 2007 at 9:21 am

Hey Joey – Thanks for the shout-out. Glad you enjoyed the campaign. The response has been really positive so far.

Joe Clark June 22, 2007 at 3:27 pm

I suppose it’s intended to be zeitgeisty, but it seems juvenile or anime/Twitterish. Or the descendant of those mutant alternapuppets that Sonic Youth was hot for in the ’90s.

Straight guys are simply not gonna respond to these, except with revulsion.

Joey deVilla June 23, 2007 at 12:04 am

@Joe Clark: I dunno — only women make me all chubby in the pants, and I really dig these posters.

Straight men, what do you think?

nowak June 23, 2007 at 2:24 pm

I think these are great and last time I checked I was straight, but I am a little biased…

Xenobiologista June 24, 2007 at 9:36 pm

You know what’s funnier? The Kentucky Humane Society’s ads for its spay/neuter campaign. You have to see them, they’re priceless.

JZ March 27, 2008 at 11:55 pm

I have to say I’m a bit biased the other way. Although the design is very playful and cute, I don’t find it’s giving me the same kind of emotional response when looking at a picture of a cat or dog. For example, if you replace all the photos on Icanhascheeburgers with drawings of cats and dogs and keep the captions, it simply is not going to be the same.

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